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We outlined trends, competitors, and developed a consumer profile to serve as our target audience. All of this informed the construction of the company’s values, product roadmap, marketing strategy, brand identity, etc. https://images.squarespace-cdn.com/content/v1/5f00e251f7537c0cab3ed55e/1617319555975-YYBG0X3MG23XZCK3ZDVS/Prosper_Immunity_BottleShot_01.jpg Branding & Marketing - Prosper - No Filler We were able to find a reliable manufacturing partner and food scientist who helped us develop straightforward, effective products, informed by our market research. Ultimately, we created two products, one targeting immunity support and the other stress relief, utilizing high-quality, sustainable ingredients and meeting all of the specifications we knew our consumers would demand. https://images.squarespace-cdn.com/content/v1/5f00e251f7537c0cab3ed55e/1610413592471-OHVY5KE71CX58R199QKL/Screen+Shot+2021-01-11+at+5.06.11+PM.png Branding & Marketing - Prosper - Purposeful Branding Partnering with a creative team, Benu, we were able to develop a brand which not only encapsulated the owners’ philosophy, but which also stood out from the noise of the vitamin aisle. Clear, direct imagery and messaging paired with bright, vibrant colors instill trust in our consumers and catch their eye as they walk by. The lotus, symbolizing beautiful growth out of a muddy pond, became an image which consumers identified with as they journeyed towards healthier lifestyles. https://images.squarespace-cdn.com/content/v1/5f00e251f7537c0cab3ed55e/1619123848216-C8KOL6KHJO56AKQJPID0/Prosper_iMac+Pro+Mockup_3.jpg Branding & Marketing - Prosper - A Better Shopping Experience Our goal with Prosper’s website was to develop a simple, easy to use platform, which pulls consumers along a set pathway. We stripped everything down to the bare minimum, attempting to eliminate distractions and exclusively focusing on the customer journey. We alternate between asking questions or removing obstacles and offering answers or solutions. There is no product grid or product detail pages. Users’ choices are simplified leading to a higher degree of satisfaction. https://images.squarespace-cdn.com/content/v1/5f00e251f7537c0cab3ed55e/1610585064252-8TU6W7JD5TWHLQG0KLJN/Calendar2.png Branding & Marketing - Prosper https://images.squarespace-cdn.com/content/v1/5f00e251f7537c0cab3ed55e/1610584765584-BFFG7HMH0IQYESQUP3XR/ProsperWebCoverArtboard+1.jpg Branding & Marketing - Prosper https://rambleragency.com/brandingmarketing/intrepid-brewing monthly 0.5 2021-01-13 https://images.squarespace-cdn.com/content/v1/5f00e251f7537c0cab3ed55e/1610493755620-7R0ZFBNC85ES9VB8RROE/IntrepidPoster_GoThere_2.jpg Branding & Marketing - Intrepid Brewing https://images.squarespace-cdn.com/content/v1/5f00e251f7537c0cab3ed55e/1610495255597-44ITQVWOTEA9KT25E95T/Intrepid_Logos_4-02_small.png Branding & Marketing - Intrepid Brewing These are some samples of our brand exploration. https://images.squarespace-cdn.com/content/v1/5f00e251f7537c0cab3ed55e/1610495354364-1NFGL77BR5B4GABQYMQJ/Intrepid_Logos_5-08Small.png Branding & Marketing - Intrepid Brewing - The final logo embodies the daring, explorative nature of the brand as well as signals its northwest heritage. https://images.squarespace-cdn.com/content/v1/5f00e251f7537c0cab3ed55e/1610494670984-0RMVY5Y59DOPO3AF1EGO/Intrepid_Artboards_01-13Small.png Branding & Marketing - Intrepid Brewing https://images.squarespace-cdn.com/content/v1/5f00e251f7537c0cab3ed55e/1610494673249-WYOYESZWK1CT753D50HG/Intrepid_Artboards_01-23Small.png Branding & Marketing - Intrepid Brewing https://images.squarespace-cdn.com/content/v1/5f00e251f7537c0cab3ed55e/1610494672920-Y31B2S828T26BEFCS47P/Intrepid_Logos_3-17Small.png Branding & Marketing - Intrepid Brewing https://rambleragency.com/brandingmarketing/maramba-consulting monthly 0.5 2023-04-02 https://images.squarespace-cdn.com/content/v1/5f00e251f7537c0cab3ed55e/1622418487686-YDMQ39CQGRS6H0I003ZY/MarambaM.jpg Branding & Marketing - Maramba Consulting - The Logo The Maramba Consulting logo attempts to embody the no- nosnese, professional corporate attitude of its eponymous owner. It takes inspiration from modern technology and cultural brands like Hubspot and Spotify and aspires to be held in similar esteem. The mixed weight “MarambaConsulting” aids legibility even when quite small and the general, minimal feel of the logo echos the company’s tagline, “Streamlined Sales & Marketing.” The “M” mimics a line graph tracking our clients’ continued success. https://images.squarespace-cdn.com/content/v1/5f00e251f7537c0cab3ed55e/1622418714899-M6CLMYAYSFZRGKDMEWW4/Screen+Shot+2021-05-30+at+4.50.22+PM.png Branding & Marketing - Maramba Consulting - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f00e251f7537c0cab3ed55e/1622418728918-D2EQ11HTPPIXMT02625Y/Screen+Shot+2021-05-30+at+4.50.41+PM.png Branding & Marketing - Maramba Consulting https://rambleragency.com/brandingmarketing/unkinkd monthly 0.5 2021-06-29 https://images.squarespace-cdn.com/content/v1/5f00e251f7537c0cab3ed55e/1625014245416-U2EEC946EBDG4YMRHJ98/Unkink%27d_Logos_01-22_small.jpg Branding & Marketing - Unkink'D - The Problem Many people suffer from back and neck pain stemming from poor posture while we hunch over our desks at work or exercise with improper form. Many posture-correcting devices are cheap, bulky, unaesthetic, and uncomfortable. Inspired by her own struggles with back pain, the founder of Unkink’D attempted to design a garment which would correct the wearer’s posture and could be worn both at the office and at the gym. The result was an athleisure-style body vest which combines the functionality of posture harnesses with the fashionability of sports bras from Lululemon or Athleta. https://images.squarespace-cdn.com/content/v1/5f00e251f7537c0cab3ed55e/1625014361305-KJBA4887NK0J1FUBP2Y9/Betlam_ValueMapping_01-01_small.jpg Branding & Marketing - Unkink'D https://images.squarespace-cdn.com/content/v1/5f00e251f7537c0cab3ed55e/1625014449633-NJF9CX5YEIQYOG1FW0P0/Unkink%27d_Logos_01-21_small.jpg Branding & Marketing - Unkink'D - What’s in a name? As part of this branding project, we worked with the founder to come up with a name for the brand. Combining our market, consumer, and trademark research with creative brainstorming exercises, we ultimately decided that Unkink’D perfectly encapsulated the brand’s personality and purpose. When you stand up straight, you feel better, stronger, more confident. Like a trip to the chiropractor, the Unkink’D body vest makes you feel loose and relaxed and, well, unkinked. The name is fun, quirky, unique, and, in a word, describes the experience of wearing this clever garment. https://images.squarespace-cdn.com/content/v1/5f00e251f7537c0cab3ed55e/1625014477130-EMDQTLRFM1OJPZTXTFJG/Unkink%27d_Logos_01-20_small.jpg Branding & Marketing - Unkink'D - The Mark We wanted to design a mark that could stand alone to symbolize the brand and which could be used as a stamp on the apparel, similar to competitors like Lululemon, Fabletics, and Athleta. The loop within the “U” symbolizes a "kink” and the simple, clean, modern aesthetic is approachable, trustworthy, and can be scaled down to a tiny tag and still be recognizable. https://images.squarespace-cdn.com/content/v1/5f00e251f7537c0cab3ed55e/1625013308572-QON8NN5RMTI9GZOXGZ0M/UnkinkdPoster_Again%404x-8.png Branding & Marketing - Unkink'D https://images.squarespace-cdn.com/content/v1/5f00e251f7537c0cab3ed55e/1625013350798-SRUEJ2E993707D9T22JU/Unkink%27d_Poster_01.jpg Branding & Marketing - Unkink'D - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f00e251f7537c0cab3ed55e/1625013282094-KDVHMNLKIZO6KC2PI3W1/Unkinkd_Poster_04%404x-80.jpg Branding & Marketing - Unkink'D https://rambleragency.com/brandingmarketing/solar-insure monthly 0.5 2023-03-31 https://images.squarespace-cdn.com/content/v1/5f00e251f7537c0cab3ed55e/1680283937649-SI1SCUBQ2UY4E8HEX3U4/solarinsure-%25281%2529-%25281%2529.jpg https://images.squarespace-cdn.com/content/v1/5f00e251f7537c0cab3ed55e/2b581229-f56c-468e-b649-0105335d6d6c/SIlogoArtboard-2.png https://images.squarespace-cdn.com/content/v1/5f00e251f7537c0cab3ed55e/69e21003-805f-48ed-8474-84886939f58f/SolarInsure_LogoMockups_01.jpg https://rambleragency.com/brandingmarketing/psymbio monthly 0.5 2023-03-31 https://images.squarespace-cdn.com/content/v1/5f00e251f7537c0cab3ed55e/77d333d1-f395-439d-ac1d-2ddd3b8ad452/Psymbio_Business_Card_Mockup_04.jpg https://images.squarespace-cdn.com/content/v1/5f00e251f7537c0cab3ed55e/f1cfc8e6-1586-4b91-97f1-dc6fb7e8a618/Psymbio_Desktop-Mockup.jpg https://images.squarespace-cdn.com/content/v1/5f00e251f7537c0cab3ed55e/1b75c7dc-abe4-4d58-9144-2c4be9a3f421/LogoSheet5%404x-80.jpg https://images.squarespace-cdn.com/content/v1/5f00e251f7537c0cab3ed55e/88bc7f5d-efdb-4e80-b240-219e8046027b/logosheet18%404x-80.jpg https://images.squarespace-cdn.com/content/v1/5f00e251f7537c0cab3ed55e/80c2498a-dd6f-4379-9ac7-11d6d903a092/LogoSheet1%404x-80.jpg https://images.squarespace-cdn.com/content/v1/5f00e251f7537c0cab3ed55e/667a6116-d0cd-461c-a943-1fdd4934ba6a/logosheet15%404x-80.jpg https://images.squarespace-cdn.com/content/v1/5f00e251f7537c0cab3ed55e/d01abe44-49c2-4b84-9e09-0a64ea47200e/LogoSheet9%404x-80.jpg https://images.squarespace-cdn.com/content/v1/5f00e251f7537c0cab3ed55e/10ab13b0-9fbc-40b8-9107-df6715efea64/logosheet14%404x-80.jpg https://rambleragency.com/brandingmarketing/fizzie-bombs monthly 0.5 2023-03-31 https://images.squarespace-cdn.com/content/v1/5f00e251f7537c0cab3ed55e/0419383a-0084-4c62-a0b5-fe98c147e2c8/FizzieBombs_LinkedInAds_01Artboard+2+copy.jpg https://images.squarespace-cdn.com/content/v1/5f00e251f7537c0cab3ed55e/56aa4d8f-0a96-4378-8cbb-73792ed70f3b/FizzieBombs_SocialMediaPosts_02Artboard-1-copy-9.png https://images.squarespace-cdn.com/content/v1/5f00e251f7537c0cab3ed55e/a1f27001-c8d2-4448-81fc-9051d0701fa9/FizzieBombs_Labels_03_Mockup_Dumb.jpg Branding & Marketing - Fizzie Bombs https://images.squarespace-cdn.com/content/v1/5f00e251f7537c0cab3ed55e/c6d08a39-967e-4338-ab44-2b9c0c2e88fe/FizzieBombs_SocialMediaPosts_01Artboard+1+copy+3.jpg Branding & Marketing - Fizzie Bombs https://images.squarespace-cdn.com/content/v1/5f00e251f7537c0cab3ed55e/b055ab63-14d5-415d-a73a-7979c9381668/FizzieBombs_Labels_03_Mockup_Pants.jpg Branding & Marketing - Fizzie Bombs https://images.squarespace-cdn.com/content/v1/5f00e251f7537c0cab3ed55e/e689fe23-d522-466f-8839-394c725dd6db/FizzieBombs_SocialMediaPosts_01Artboard+1+copy+4.jpg Branding & Marketing - Fizzie Bombs https://images.squarespace-cdn.com/content/v1/5f00e251f7537c0cab3ed55e/ce2c94ff-c78b-456a-b661-f8501bf3582a/FizzieBombs_Labels_03_Mockup_Selfcare.jpg Branding & Marketing - Fizzie Bombs https://images.squarespace-cdn.com/content/v1/5f00e251f7537c0cab3ed55e/7eb3d331-024e-45e8-b242-548dba4a56c3/FizzieBombs_SocialMediaPosts_01Artboard+1+copy.jpg Branding & Marketing - Fizzie Bombs https://images.squarespace-cdn.com/content/v1/5f00e251f7537c0cab3ed55e/24ab3482-6a72-47b7-b798-2d820dfd64f9/FizzieBombs_SocialMediaPosts_01Artboard+1+copy+7.jpg Branding & Marketing - Fizzie Bombs https://images.squarespace-cdn.com/content/v1/5f00e251f7537c0cab3ed55e/516440b3-6b2f-469b-a34d-262c1c3ec873/FizzieBombs_SocialMediaPosts_01Artboard+1+copy+2.jpg Branding & Marketing - Fizzie Bombs https://images.squarespace-cdn.com/content/v1/5f00e251f7537c0cab3ed55e/10238e3e-0a92-4cd1-bcdc-6f8a20c884dd/FizzieBombs_SocialMediaPosts_01Artboard+1+copy+5.jpg Branding & Marketing - Fizzie Bombs https://rambleragency.com/brandingmarketing/rose-city-pelvic-health monthly 0.5 2023-04-02 https://images.squarespace-cdn.com/content/v1/5f00e251f7537c0cab3ed55e/70205b4f-e931-4fd5-93ba-49f98d08a710/RoseCityPelvicHealth_Logos_01-14.jpg https://images.squarespace-cdn.com/content/v1/5f00e251f7537c0cab3ed55e/9db3d3be-8b74-4135-ab12-d826ac2cb1c7/RoseCityPelvicHealth_Logos_01-14.jpg https://images.squarespace-cdn.com/content/v1/5f00e251f7537c0cab3ed55e/8c73b677-0888-4704-aca2-0e213d2a37ee/RCPH_SocialMediaTemplates_01Artboard+1+copy+2.jpg Branding & Marketing - Rose City Pelvic Health https://images.squarespace-cdn.com/content/v1/5f00e251f7537c0cab3ed55e/07550d2e-ac2c-4f14-82e2-46f9825897d7/RCPH_SocialMediaTemplates_01Artboard+1+copy+3.jpg Branding & Marketing - Rose City Pelvic Health https://images.squarespace-cdn.com/content/v1/5f00e251f7537c0cab3ed55e/232357d4-9876-485a-b3e5-fb4ea13861b8/RCPH_SocialMediaTemplates_01Artboard+1+copy.jpg Branding & Marketing - Rose City Pelvic Health https://images.squarespace-cdn.com/content/v1/5f00e251f7537c0cab3ed55e/dc816155-3f9c-40ed-a9d0-b4df5f935d83/RCPH_SocialMediaTemplates_01Artboard+1.jpg Branding & Marketing - Rose City Pelvic Health https://rambleragency.com/web-design daily 0.75 2021-07-20 https://images.squarespace-cdn.com/content/v1/5f00e251f7537c0cab3ed55e/1626736549808-QVLQAFB0JGSY0V8HJKIE/Computer_Isolated_01-16.png Web Design - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://rambleragency.com/web-design/project-two-6gxej monthly 0.5 2021-04-27 https://images.squarespace-cdn.com/content/v1/5f00e251f7537c0cab3ed55e/1619475875840-94XSI2K4JLWHR93DI51J/SolarInsure_SiteMaps_01-02.jpg Web Design - Solar Insure https://images.squarespace-cdn.com/content/v1/5f00e251f7537c0cab3ed55e/1619475846881-XOZG333B5G0YBG0SMWHQ/SolarInsure_SiteMaps_01-01.jpg Web Design - Solar Insure https://images.squarespace-cdn.com/content/v1/5f00e251f7537c0cab3ed55e/1619481068116-U2P9I3JBXLUHBHQAQ0PI/SolarInsure_DesktopMockup_06.jpg Web Design - Solar Insure - Hello Partners The primary objective of Solar Insure’s website is to convert potential solar contractors, installers, and sales groups into partners. In order to accomplish this, we decided to focus on their values or fears and offer them solutions. The copy and messaging is intended to convince them that partnering with Solar Insure is the best thing they can do for their business. https://images.squarespace-cdn.com/content/v1/5f00e251f7537c0cab3ed55e/1619481086980-UDFO3XPZQO1G8FOVZXBJ/SolarInsure_DesktopMockup_07.jpg Web Design - Solar Insure - Howdy Homeowners The partners then offer Solar Insure’s products to their customers, the home and system owners. Those individuals are indirect customers of Solar Insure and will oftentimes visit the website to learn more. So it is paramount to speak to them and their needs as well. The primary objective for our Homeowner Page is to build trust and confidence with this group. https://images.squarespace-cdn.com/content/v1/5f00e251f7537c0cab3ed55e/1619481391419-J6HKKZEDW7D2PU0PNMX6/SolarInsure_DesktopMockup_09.jpg Web Design - Solar Insure Before https://images.squarespace-cdn.com/content/v1/5f00e251f7537c0cab3ed55e/1619481407290-7VT0IPOA9CBVI1TJNIJI/SolarInsure_DesktopMockup_08.jpg Web Design - Solar Insure After https://rambleragency.com/web-design/project-one-e8k5g monthly 0.5 2021-07-01 https://images.squarespace-cdn.com/content/v1/5f00e251f7537c0cab3ed55e/1619463938277-S155BF5LQEGTAGID6G2C/Prosper_SiteMap_02-01.png Web Design - Prosper Naturals - All roads lead to conversion… As you can see from our preliminary site map, every page ultimately leads to consumers adding products to their cart. Phase 1 of the build does not include Product Detail Pages or a Product Grid Page. Instead, there are product sections sprinkled throughout the landing pages. Each page is designed to alternate between answering questions or removing obstacles and inviting customers to purchase. https://images.squarespace-cdn.com/content/v1/5f00e251f7537c0cab3ed55e/1619464835879-G5R2MQTMZWA06UVVVB7A/Screen+Shot+2021-04-26+at+12.20.17+PM.png Web Design - Prosper Naturals - Rethinking how people shop: In an effort to minimize clicks and eliminate distractions, we integrated what would be the Product Detail Pages directly into the landing pages. We wanted to provide all of the same information that someone may receive on a detail page, but build it into a singular shopping experience. Variations of the product sections are repeated throughout, resulting in a fluid sales funnel. https://images.squarespace-cdn.com/content/v1/5f00e251f7537c0cab3ed55e/1619465345185-CX0O480I1WWDDZGPJZL1/Prosper_HomePage_OurStory_Tile_01Artboard+2.jpg Web Design - Prosper Naturals - Story is everything: Prosper is a new company with unique products which made telling and presenting their story all the more important. In order for their audience to connect with the products, they would need to understand the brand’s values and history. The founders are trainers and cancer survivors who have seen first-hand the impact that their products have had on people’s lives. Their ideals and stories are integral to the brand and, as such, are woven throughout the website. https://rambleragency.com/web-design/vital-earth-farms monthly 0.5 2021-07-01 https://images.squarespace-cdn.com/content/v1/5f00e251f7537c0cab3ed55e/1625109287549-FITI37F9IV0EABJ5QAVV/VE_Mockups_02_3000FullSpec_UsePhoto.jpg Web Design - Vital Earth Farms - The Story of a Farm The cornerstone of Vital Earth’s business and brand is their family farm and so we worked to weave elements, personality, and the story of that farm into the website as seamlessly as possible. It takes more than just copy and imagery - a website should have the same tone, personality, and feeling as the brand and, in this case, the farm. https://images.squarespace-cdn.com/content/v1/5f00e251f7537c0cab3ed55e/1625107326504-VXHV10EWQBLW178RP8Y1/VEF_DesktopMockup_01.png Web Design - Vital Earth Farms Before https://images.squarespace-cdn.com/content/v1/5f00e251f7537c0cab3ed55e/1625107365224-ZS62CIM28BYIAD7UU1FN/VEF_DesktopMockup_02.png Web Design - Vital Earth Farms After https://images.squarespace-cdn.com/content/v1/5f00e251f7537c0cab3ed55e/1625110233372-HCAVDVU6GE4SID27UCN9/VEF_Phonemockup_02.png Web Design - Vital Earth Farms - Mobile Optimized The prevalence and necessity of m-commerce continues to grow which is why, with every single web project we take on, we work to ensure that the experience is as immersive and efficient on the phone as it is on the desktop. This means designing from the beginning with mobile in mind and building elements which scale and move gracefully. https://rambleragency.com/web-design/tepia-co monthly 0.5 2021-07-19 https://images.squarespace-cdn.com/content/v1/5f00e251f7537c0cab3ed55e/1626728266728-TA0EOWJ7AGV3WOXB05AE/business-people-conference-and-meeting-in-modern-o-5CUFTWH.jpg Web Design - Tepia Co - Connecting Needs with Capabilities Any marketing material should be looked at as a conversation between the brand and the consumer. A good messaging strategy should be able to identify the customers’ needs and triggers and speak directly to them with concrete solutions. Rather than rattling off features and capabilities, we worked to tailor Tepia’s messaging so that it focused on the client benefits. https://images.squarespace-cdn.com/content/v1/5f00e251f7537c0cab3ed55e/1626729277215-6SMMX6C9DQ46VQ7NGHS6/Untitled-design-3.gif Web Design - Tepia Co During our dive into Tepia’s customers, we discovered three unique segments, each with their own pain points and values. In order to accommodate each client group, we designed a hero slider which would rotate messaging that aligned with each. https://images.squarespace-cdn.com/content/v1/5f00e251f7537c0cab3ed55e/1626730375721-G085ZZ88LKRM4V57Y6ZE/Services_Tile_01.png Web Design - Tepia Co - Service vs Products One pitfall that we observed many competitors suffer was an overemphasis on product, rather than on the customer or the services provided. Most clients may realize that they need some sort of custom software solution, but many do not know where to start. By emphasizing workshops, ongoing support, and a consultative approach, Tepia is now positioned as a much more approachable technology partner. https://images.squarespace-cdn.com/content/v1/5f00e251f7537c0cab3ed55e/1626736241141-NQAGR5Q5SS2AGCK7GAOY/Webpages_Collection_02.png Web Design - Tepia Co https://images.squarespace-cdn.com/content/v1/5f00e251f7537c0cab3ed55e/1626734038079-DQ5Q7M34F5THLU5F7U55/Computer_Isolated_01-16.png Web Design - Tepia Co - Make it stand out Whatever it is, the way you tell your story online can make all the difference.