A Site
for the Industry Leaders
The nation’s leading solar insurance company needed a website that reflected its stature in the industry.
Solar Insure
For the last 15 years, Solar Insure had been establishing itself as leaders and innovators in the solar energy space, however, their website was in need of a facelift.
As with most projects, we began by working with Solar Insure to define and further develop its brand core and characteristics, extending to their target customers and value proposition.
What we learned very quickly was that there are two unique audience groups that we need to speak to: contractors and homeowners.
This fundamental segmentation dictated much of the direction that we took the website, separating audiences and speaking to them directly.
Here you can see the shift we made between a navigation and layout which focused on products versus one which focuses on the consumer. All of the pages remained the same, we simply reorganized how everything is presented and even added two new landing pages.
Hello Partners
The primary objective of Solar Insure’s website is to convert potential solar contractors, installers, and sales groups into partners. In order to accomplish this, we decided to focus on their values or fears and offer them solutions. The copy and messaging is intended to convince them that partnering with Solar Insure is the best thing they can do for their business.
Howdy Homeowners
The partners then offer Solar Insure’s products to their customers, the home and system owners. Those individuals are indirect customers of Solar Insure and will oftentimes visit the website to learn more. So it is paramount to speak to them and their needs as well. The primary objective for our Homeowner Page is to build trust and confidence with this group.
Before
After
Besides the organizational and messaging updates to the website, we also redesigned the landing pages to feel more clean, modern, and reflective of Solar Insure’s innovative philosophy.
Get a site that works.
Do you have a website that’s in need of a facelift? We’d love to help.
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